{"id":244,"date":"2021-09-13T11:54:52","date_gmt":"2021-09-13T11:54:52","guid":{"rendered":"https:\/\/brand.timocom.com\/?page_id=244"},"modified":"2026-01-24T15:58:12","modified_gmt":"2026-01-24T15:58:12","slug":"illustration","status":"publish","type":"page","link":"https:\/\/brand.timocom.com\/en\/design-elements\/illustration\/","title":{"rendered":"Illustration"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" data-animationtype=\"fadeInUp\" data-animationduration=\"1.0\" data-animationoffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:43px;--awb-line-height:1.25em;--awb-letter-spacing:-.03em;--awb-text-transform:none;--awb-margin-top:40px;\"><h1>Illustrations<\/h1>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>The isometric 3D style best reflects the core of the brand and gives us the opportunity to present complex themes in a simple and modular way. For less complex content, 2D visualisation can also be chosen as an alternative.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-flex-wrap:wrap;\" data-animationtype=\"fadeInUp\" data-animationduration=\"1.0\" data-animationoffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" title=\"color_backgrounds\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/color_backgrounds.jpg\" alt class=\"img-responsive wp-image-909\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/color_backgrounds-200x200.jpg 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/color_backgrounds-400x400.jpg 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/color_backgrounds-600x600.jpg 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/color_backgrounds.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;--awb-margin-top:20px;\"><p>In terms of colouring, the graphics are designed to work on different backgrounds.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" title=\"support_elements\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/support_elements.jpg\" alt class=\"img-responsive wp-image-910\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/support_elements-200x200.jpg 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/support_elements-400x400.jpg 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/support_elements-600x600.jpg 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/support_elements.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;--awb-margin-top:20px;\"><p>Connectors serve as visualisation of a data exchange.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" title=\"stages\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/stages.jpg\" alt class=\"img-responsive wp-image-908\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/stages-200x200.jpg 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/stages-400x400.jpg 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/stages-600x600.jpg 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/02\/stages.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;--awb-margin-top:20px;\"><p>Rounded platforms can be related to applications or used to create small scenes.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" title=\"characters\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/characters.jpg\" alt class=\"img-responsive wp-image-869\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/characters-200x200.jpg 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/characters-400x400.jpg 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/characters-600x600.jpg 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/characters.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;--awb-margin-top:20px;\"><p>Characters are used to add empathy to the compositions, but simplified so as not to distract much attention from the objects and processes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-margin-top:40px;--awb-margin-bottom:80px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" data-animationtype=\"fadeInUp\" data-animationduration=\"1.0\" data-animationoffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><h1><\/h1>\n<h1 style=\"text-align: left;\"><span style=\"color: #2d3644; font-family: bouba-medium; font-size: 30pt;\">Examples of use<\/span><\/h1>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/01\/Bewertungsvideo_040122_DE.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:1920px;--awb-max-height:1080px;--awb-margin-top:40px;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/694381362?autoplay=1&amp;muted=1&amp;loop=1&amp;dnt=1&amp;controls=0?autoplay=1&amp;autopause=0\" width=\"1920\" height=\"1080\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:28px;--awb-padding-bottom:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"1200\" title=\"DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe.png\" alt class=\"img-responsive wp-image-1896\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe-200x200.png 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe-400x400.png 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe-600x600.png 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe-800x800.png 800w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Lagerknappheit_Infografik_Wettbewerbsvorteil-Lager_1200x1200px_SoMe.png 1200w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:28px;--awb-padding-bottom:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"1200\" title=\"DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb\" src=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb.png\" alt class=\"img-responsive wp-image-1897\" srcset=\"https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb-200x200.png 200w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb-400x400.png 400w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb-600x600.png 600w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb-800x800.png 800w, https:\/\/brand.timocom.com\/wp-content\/uploads\/2022\/08\/DE_Infografik_Leerfahrten_2021_SoMe-1200x1200px-insta-fb.png 1200w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":240,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-244","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/pages\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":5,"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/pages\/244\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/pages\/244\/revisions\/2564"}],"up":[{"embeddable":true,"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/pages\/240"}],"wp:attachment":[{"href":"https:\/\/brand.timocom.com\/en\/wp-json\/wp\/v2\/media?parent=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}