Our mascot „MO“
MO is TIMOCOM’s brand character and a loyal advocate of the Road Freight Marketplace.
Helpful. Human. Heroic.
With his logistics expertise, innovative spirit and FreightTech gadgets, he helps people navigate the challenges of road freight – always approachable, helpful and at eye level.
MO’s character
Authentic · Approachable · Empathetic · Experienced · Helpful
MO communicates at eye level. His humor is friendly and appropriate, while his logistics expertise keeps him credible and relevant to our audiences.
MO’s role
Logistics expert · Helper · Spokesperson
MO helps people navigate the complexities of road freight. He shares useful knowledge, explains the TIMOCOM Road Freight Marketplace and its services, and supports our audiences with relevant tips and insights.
MO can support and showcase TIMOCOM and the Road Freight Marketplace – but he never acts as a salesperson.
MO’s appearance
MO’s appearance makes him instantly recognizable as our Road Freight Hero. His core characteristics, proportions and visual identity must remain consistent across every application.
The original MO
The default version of MO for general TIMOCOM and Marketplace communication.
He wears our corporate colours and can be shown with or without his FreightTech glasses.
The Employer Branding MO
Used specifically for Employer Branding and internal communication.
His green cape connects him visually with the Employer Branding design.
Target Group MOs
Audience-specific variants for Carrier, Forwarder and Shipper communication.
Use the variant that matches the addressed target group.
MO’s gadgets
FreightTech Glasses
MO’s smart glasses connect him with the world of road freight. They provide relevant information and insights whenever he needs them.
FreightTech Watch
MO’s smartwatch is his mobile FreightTech companion. It keeps him connected and gives him access to relevant information on the go.
Do’s and Don’ts
| DO |
|---|
| Add value — Use MO to provide useful tips, knowledge and insights. |
| Keep the topic in focus — MO supports the Marketplace, product communication or content – he doesn’t replace it. |
| Stay in character — Keep MO helpful, friendly, approachable and credible. |
| Use MO with purpose — Every appearance should add value and support a relevant context. |
| DON’T |
|---|
| Don’t turn MO into a salesperson — MO supports and showcases – he doesn’t push people to buy or register. |
| Don’t make MO the message — The Marketplace, topic or business value remains the focus. |
| Don’t use MO in sensitive contexts — Avoid political, negative, controversial or otherwise inappropriate topics. |
| Don’t overuse MO — His impact comes from deliberate, selective use. |
MO in action
MO also comes to life at selected events, creating personal interaction and making the Road Freight Hero tangible.
MO assets
Approved MO assets are available centrally in the media library for TIMOCOM employees. Use only these official files to ensure a consistent and brand-compliant appearance of MO.
Need a new pose, scene or individual execution? Please contact Team Creation.