Wording

Product wording hierarchy

We now only refer to one product and several services. We do not refer to functions in our language, so as to make it as simple as possible for the user.

Grundlagen: Definitionen

Product = Road Freight Marketplace

Als „Produkt“ bezeichnen wir ausschließlich den (TIMOCOM) Road Freight Marketplace. Das „Produkt“ ist also unser gesamtes Angebot, mit dem wir Bedürfnisse unserer Kunden lösen. Der Begriff „Produkt“ kann optional je nach Kontext verwendet werden.

Solution(s) = Road Freight Solutions

Als „Solution(s)“ bzw. „Lösung(en)“ bezeichnen wir speziell zugeschnittene Pakete, die auf die Bedürfnisse einer speziellen Zielgruppe (wie z.B. Selbstfahrer, T&I Auftraggeber, T&L Auftragnehmer etc.) ausgerichtet sind.

Service(s) = Freight Exchange, Tenders, Routes & Costs etc.

Auf dem TIMOCOM Road Freight Marketplace bezeichnen wir alle inhaltlichen und operativen interaktionen und Angebote als „Service(s)“. Der Begriff „Service(s)“ kann optional je nach kontext verwendet werden. Häufig reicht es jedoch die spezifischen Service-Benennungen (wie z.B. Routen & Kosten) zu nutzen.

To present our services clearly, we group them into thematically related categories (Transport Exchange, Transportation Visibility, Security & Payments, Connect). The categories can be used as a guide or to explain the overall context, but this is not essential.

Information Centre = transport barometer, help centre, transport lexicon

Im Information Center bündeln wir alle Services, über die unsere kunden (und Interessenten) nützliche Informationen und Hilfestellungen zum Road Freight marketplace, sowie Marktdaten und Trends zum allgemeinen Transportmarkt finden können. Der Begriff „Information Center“ kann optional je nach Kontext verwendet werden.

Basics: Category descriptions

Quick and easy transport order assignment

TIMOCOM Transport Exchange: Find the right partners for your transport orders instantly within one of the largest logistics networks.

Seamless integration into your IT system

TIMOCOM Connect: Manage freight orders directly from your ERP or TMS—transparent and consistent via interface.

Maximum transparency of your supply chain

TIMOCOM Transportation Visibility: Optimise your route planning and always know when your shipment will arrive.

Security and reliability guaranteed

TIMOCOM Security & Payments: Rely on verified transport partners and secure payment services.

Basics: Most important wording rules

  1. Wir betreiben einen „Marktplatz“.
  2. Wir betreiben mehr als nur eine „Frachtenbörse“.
  3. We do not promote our technologies or partners.
  4. Never use articles before TIMOCOM. Example: "Welcome to TIMOCOM" instead of "Welcome to the TIMOCOM".
  5. Unser Produkt ist der „Road Freight Marketplace“ mit verschiedenen Services, wie Frachtenbörse, Ausschreibungen, Schnittstellen etc.
  6. With our Road Freight Solutions, we offer customized service packages for different target groups.
  7. Immer, wenn möglich, das vollständige Product Wording „Road Freight Marketplace“ statt nur ,,Marketplace‘‘ verwenden. Das macht uns besonders.
  8. If possible, use English generic terms for consistency across countries.
  9. Kategorie-Bezeichnungen (wie „TIMOCOM Transport Exchange“) gerne nach Bedarf verwenden. Sie sind nicht immer notwendig und sollen nur helfen unser Produkt klarer zu verstehen.
  10. Always use TIMOCOM before the service description. Example: "TIMOCOM live shipment tracking" instead of "Live shipment tracking from TIMOCOM". However, TIMOCOM only needs to appear at least once per text.
  11. Never use abbreviations in external communication. Example: "Live shipment tracking" instead of "LSV".

Language

We strive to use simple and clear language so that our content can be understood by customers of all ages, cultures, and educational backgrounds.

Terminology

We refer to our customers as "customers/clients“ or "users“. Alternatively, we can also refer to them as “Marketplace users or members.“

We only address our customers informally (using “Du") in Polish (PL), Italian (IT), and Spanish (ES). In all other countries, we use the formal form ("Sie") without exception.

Style guide

Capitalisation in Service Names:

When naming services, the first letter of each word should be capitalised.

DOs DON’Ts
Closed Freight Exchange. Closed freight exchange,

Use of Acronyms:

We never use abbreviations or acronyms in service names, as our customers might not understand them.

DOs DON’Ts
Live Shipment Tracking LST

Naming Structure

As the parent brand, TIMOCOM must always appear at the beginning of any service name or service cluster.

DOs DON’Ts
TIMOCOM Closed Freight Exchange Closed Freight Exchange from TIMOCOM

Brand name

Writing style Synonyms Explanation
TIMOCOM There is no synonym for TIMOCOM.

Typical designations (for more variety):

  • FreightTech Company
  • IT Company
  • Data Specialist
  • Family-Owned SME
  • Largest Private Employer in Erkrath
  • Pioneer and Companion in Road Freight Transport
 The brand name TIMOCOM is always written in capitals. It should always stand on its own, without any articles like "the" or hyphens connecting it to other words.

Use TIMOCOM on its own only when referring to the company as a brand, as an employer, or in invoices and contracts.
DOs DON’Ts
TIMOCOM ist ein mittelständisches FreightTech-Unternehmen aus Deutschland. The TIMOCOM is a medium-sized FreightTech company from Germany.

product

Writing style Synonyms Explanation
(TIMOCOM) Road Freight Marketplace
  • Road Freight Marketplace
  • Marketplace

In exceptional cases:

  • Marketplace in the respective local language
  • TIMOCOM
 In headlines and sub-headlines, TIMOCOM should be mentioned at least once. In body text, you can refer to the (Road Freight) Marketplace without including TIMOCOM. auf dem (Road Freight) Marketplace anstatt im (Road Freight) Marketplace.

Always use "on the (Road Freight) Marketplace" and not "in the (Road Freight) Marketplace.“ Whenever possible, use the English wording across different languages.
DOs DON’Ts
On the (TIMOCOM) Road Freight Marketplace, you can quickly and easily find the right offers to flexibly respond to your situation and capacity needs. In the (TIMOCOM) Road Freight Marketplace, you can quickly and easily find the right offers to flexibly respond to your situation and capacity needs.
The (Road Freight) Marketplace digitalises, optimises, and automates every step in the transportation process. The Smart-Logistics-System (SLS) digitalises, optimises, and automates every step in the transportation process.
Our product connects over 54,000 companies from manufacturing, trade, and logistics. Our platform connects over 54,000 companies from manufacturing, trade, and logistics.

Service categories

Writing style Synonyms Explanation
  • Transport Exchange
  • transportation visibility
  • Security & Payments
  • Connect (APIs)

For the individual service category, we do not use synonyms.

 Each service category name must have TIMOCOM mentioned at least once in the text (body text, (sub-)headline), unless it is presented as a logo. The category names always stand alone (without the article “the”).

We use the English wording across all languages.

Feel free to use category names as needed. They aren’t always necessary and are intended only to help make our product clearer.
DOs DON’Ts
TIMOCOM has expanded its portfolio in the area of transportation visibility with Live Shipment Tracking. TIMOCOM has expanded its portfolio in the area of Real-Time Visibility with Live Shipment Tracking.
TIMOCOM Security & Payments:Benefit from our security net of verified transport partners and secure payment services. Security & Payments from TIMOCOM:Benefit from our security net of verified transport partners and secure payment services.
Transport Exchange

Efficient freight management made easy! Find suitable transport orders or available cargo capacity now and increase your utilisation.

or:

With the TIMOCOM Transport Exchange, efficient freight management is made easy! Find suitable transport orders or available cargo capacity now and boost your utilisation.

 With Transport Exchange solutions, efficient freight management is made easy! Find suitable transport orders or available cargo capacity now and boost your utilisation.

Services

Writing style Related terms Explanation
Transportation Visibility

Live-Tracking Vehicle Management s.o.
Live Shipment Tracking s.o.
Routes & Costs s.o.
Security & Payments
Business Partner Check s.o.
Payment Services Factoring s.o.
International Debt Collection s.o.
Transport Insurance Cargo Insurance s.o.
Company Profiles
Connect (APIs)
Freight Exchange (Offer Freight)

Freight Exchange (Search for Freight)

Transport Orders

Company Profiles

Live Tracking

 s.o.
DOs DON’Ts
As a service provider, our Tenders service gives you the opportunity to find reliable clients and build profitable business relationships. As a service provider, our Tenders application gives you the opportunity to find reliable clients and build profitable business relationships.
Through the Transport Orders service, you handle the entire assignment directly with your business partners on the TIMOCOM Marketplace. With the Transport Orders product, you handle the entire assignment directly with your business partners on the TIMOCOM Marketplace.
With the numerous Services , you can handle everything from initiating, commissioning, and executing to completing and evaluating the transport — all digitally on the Road Freight Marketplace. With the numerous products and services , you can handle everything from initiating, commissioning, and executing to completing and evaluating the transport — all digitally on the Road Freight Marketplace.

Functions/features

! We do not refer to functions/features in our language anymore to make it as easy as possible.

DOs DON’Ts
You can also get an overview of potential transport partners through individual company profiles and transparent ratings. können Sie sich zudem einen Überblick über den potenziellen Transportpartner verschaffen. You can also get an overview of potential transport partners through individual company profiles and transparent ratingsfeature. können Sie sich zudem einen Überblick über den potenziellen Transportpartner verschaffen.
With quotes, you can easily negotiate with potential clients in the freight exchange without using email or phone. With the quotes feature, you can easily negotiate with potential clients in the freight exchange without using email or phone.

Services

Solutions

Writing style Synonyms Explanation
(TIMOCOM) Road Freight Solution(s)

For Trade & Industry (T&I)
For Transport & Logistics (T&L)
  • The name of the ‘solutions’ in the respective local language
 ‘Solutions’ refers to the bundling of various services for a specific target group. Linguistically, both the singular ‘solution’ and the plural ‘solutions’ can be used.

For Road Freight Solutions, ‘TIMOCOM’ should be mentioned at least once in the text (body text, (sub-)headline), unless it is presented in the form of a logo. The use of the term ‘Road Freight Solutions’ in (sub-)headlines is highly recommended.
DOs DON’Ts
TIMOCOM for shippers:The ideal solution for your logistics. The shipper package:The ideal products for your logistics.
TIMOCOM Road Freight Solutions – For freight forwarders

With TIMOCOM, you benefit from our extensive and vetted network, digital transport processing, and swift order assignment even during peak times.

 Road Freight Solutions from TIMOCOM – For freight forwarders

With TIMOCOM, you benefit from our extensive and vetted network, digital transport processing, and swift order assignment even during peak times.